Wednesday, April 11, 2007
IBM to Help Banks Improve the Consumer Experience
IBM Opens New Centers to Help Banks Improve the Consumer Experience
Apr 11, 2007
Acting on consumer and market research, IBM today launched three new Banking Centers of Excellence (BCOE) to help financial services clients modernize aging computing systems and meet the needs of banking consumers.
The BCOE is a direct response to the many global business challenges banks face...Two primary roadblocks banks face in trying to better understand the customer experience are aging banking application systems that don't easily share information across banking channels and traditional customer relationship management practices that focus more on functional services like loyalty and retention programs...
Read the full news report from here @ Sys Con
Apr 11, 2007
Acting on consumer and market research, IBM today launched three new Banking Centers of Excellence (BCOE) to help financial services clients modernize aging computing systems and meet the needs of banking consumers.
The BCOE is a direct response to the many global business challenges banks face...Two primary roadblocks banks face in trying to better understand the customer experience are aging banking application systems that don't easily share information across banking channels and traditional customer relationship management practices that focus more on functional services like loyalty and retention programs...
Read the full news report from here @ Sys Con
Labels: banks, crm, finance, ibm
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